Marketing Communication Manager, DACH

About Customs Support Group

CSG is the leading European provider of customs clearance and trade solutions, facilitating seamless cross-border operations through cutting-edge digital innovations and unmatched industry expertise. With a presence in all major European strategic locations and the most comprehensive service offered in the market, we ensure our clients’ goods can cross borders with minimal risk and maximum efficiency.

In an increasingly complex geopolitical and regulatory environment, customs have moved to the core of supply chain operations – and CSG is leading the way in expertise, innovation, and digitalization.

About the Role

We are looking for an all-around Marketing Communications Manager  for strategic support and tactical execution of business development and operations in Germany and Switzerland. This role is ideal for a proactive and versatile marketer who can effectively localize global strategies while executing high-impact campaigns tailored to regional needs. You’ll work closely with our DACH Management, Sales, and Group marketing teams, translating group messaging into relevant, local content and campaigns that drive lead generation, employee branding, customer engagement, and brand awareness.

Key Responsibilities

Marketing Strategy & Campaigns

• Plan and execute strategic marketing initiatives & campaigns that support business growth and sales targets in the region.

• Adapt and implement Group-level messaging, content, and brand assets for local use.

• Support with market research & insights.

• Manage local marketing budget.

Digital Marketing, Lead Generation & Sales Enablement

• Develop and execute digital marketing and lead generation campaigns with a strong focus on driving sales growth.

• Collaborate closely with Sales to generate and nurture leads through targeted digital channels and content.

• Manage performance marketing initiatives (e.g., paid search, social, remarketing) to optimize ROI.

• Oversee marketing automation and CRM integration to support lead qualification and conversion.

• Analyze campaign performance and continuously improve effectiveness through data-driven insights.

• Develop localized sales materials: presentations, flyers, brochures, case studies, and client success stories.

• Support campaign activation through the creation of supporting visuals, designs, assets, presentations etc

Content Marketing

• Manage and update the local website, including German translations and original content creation.

• Write and publish blog articles, case studies, landing pages, newsletters, and SEO-driven content relevant to local audiences.

• Own and execute regular customer newsletter.

Communications & Public Relations

• Manage internal communications: draft updates, support town halls, events and maintain the local intranet. Boost employee branding.

• Coordinate external comms: write newsletters, blogs, and customer stories tailored to the region.

• Oversee PR activities with the local agency.

• Ensure consistent message flow between Group, local operations, and customers.

Event management

• Plan, manage, and execute local marketing events, exhibitions, and customer workshops.

• Coordinate webinars, including content preparation, speaker support, promotion, and post-event follow-up.

• Support event logistics, budget management, asset preparation, and campaign integration to maximize ROI.

Requirements

• Bachelor degree or higher in Marketing, Communications, Business Administration or similar.

• 5+ years of experience in marketing in B2B.

• Native German speaker. Fluent in English.

• Strong copywriting and communication skills (both German and English).

• Experience with HubSpot, CRM tools (e.g. Salesforce), Google Analytics, SEO tools, marketing automation platforms, website CMS (e.g. WordPress), and lead generation tools (e.g. LinkedIn Campaign Manager, Google Ads, Sales Navigator). Proficiency in PowerPoint and design tools (Canva, Adobe Suite, etc.).

• Demonstrated experience in event planning and execution.

• Strong project management and stakeholder coordination capabilities.

• Self-starter with a commercial mindset and a proactive, hands-on attitude.

• Knowledge of the logistics/supply chain sector is a plus.

What We Offer

• A high-impact role in a fast-paced and international logistics environment.

• Autonomy to shape regional marketing with global support.

• Opportunities for professional development and cross-market collaboration.